What is FLIPSIDE on INSTAGRAM ?

Eraldo Guiva
4 min readJan 29, 2024

Is there a new version of instagram coming? Or just a new way of making money developed by the platform?

I opened my instagram today and came across a different message “Welcome to Flipside”. I had no idea what it was about, but it didn’t take long to take a look and find out. Instagram has developed a new format where you can create a kind of secret profile similar to close friends but with a few differences.

At the end of the article you can also see the two types of profile now available on the platform

In this profile you can show photos and even highlights Stories .A profile where only a select group of people you choose can view that content.

It’s not clear whether this number of people will be limited or not. Is this a marketing ploy designed to compete with Only Fans? Or perhaps there is the hope that this has been developed in order to really create an intimate platform (and for God’s sake, one that appears in our feed in chronological order again) where it is possible to show a more “real” side to those closest to us. Which leads us to reflect on this question:

“Why do we need to have a private profile and stop exposing who we really are on our social networks? “

This can certainly be linked to work-related issues. Many people have their coworkers on social media and don’t want to expose certain parts of…

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Eraldo Guiva

Brazilian. I lived in a couple countries. Essays and Tougths about Culture,History,Japan and Life